THE BEGINNERS GUIDE TO PRODUCT PHOTOGRAPHY

 



If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. Although I don't have data to back up that statement (yet), product photography can be extremely valuable to your ecommerce website strategy.



To reach your target audience members whoprefer buying online, you also need to give your audience clear, eye-catching photos of your products.

Download Now: The Marketer's Guide to Photoshop

But product photography isn't as simple as pointing and shooting. Even the most basic products need the correct equipment, lighting, and space to produce beautiful images that sell shoppers right from the purchase page.

6 Product Photography Tips (and Examples) for Taking Pictures That Sell

Here are the tips, examples, and supplies you'll need to effectively photograph and market your products in a way that makes your visitors and prospects want to convert.

1. Don't be afraid to use your smartphone's camera.

This is the part where I'm supposed to convince you to invest in a high-end, 50-megapixel (MP) camera with a 100-millimeter screw-on lens. But I'm not going to do that.

If you already own a camera that fits this description, take advantage of it. But for many types of products, it's completely acceptable to shoot product photos on a smartphone.

Newer smartphones boast powerful camera lenses and settings that allow yo

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